WynnBET Secures Market Access in Louisiana, Reportedly Via Caesars

WynnBET announced today that it has secured market access for online sports betting and casino betting in the state of Louisiana.

While the name of WynnBET’s partner has not been mentioned publicly, the company’s market access is through a casino owned by Caesars, according to Robert Linnehan of Saturday Down South. The state will grant licenses to as many as 20 entities, each of which will be able to offer two mobile betting platforms, or “skins”. Caesars owns five casinos in the state, including Louisiana’s lone lane-based casino, Harrah’s New Orleans.

Louisiana is in the process of vetting license applications, with retail sports betting expected to precede online sports and casino betting, which likely won’t launch until 2022.

WynnBET is owned by parent company Wynn Resorts. The WynnBET app is currently available in Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee, and Virginia. WynnBET has deals for various forms of market access in 17 states total, according to the company, with plans to penetrate more in the future.

Sports Betting In Louisiana

Voters in Louisiana legalized mobile sports betting in November 2020 in 55 of the state’s 64 parishes.

In a public hearing last month, Louisiana officials indicated that in-person sports betting could be launched in October at casinos and racetracks, although the launch has been pushed back by Hurricane Ida. The state is issuing temporary retail sports betting licenses currently.

By law, Louisiana can issue licenses to the state’s 15 riverboat casinos, four “racinos” (horse tracks), and Harrah’s New Orleans. Each recipient may also apply for two mobile licenses. One additional license can be given to the Louisiana Lottery Corporation, meaning there may be as many as 41 mobile sports betting apps in the state.

About the Author

Dan Holmes

Dan Holmes has written three books about sports. He previously worked for the National Baseball Hall of Fame and Major League Baseball. He enjoys writing, running, and lemon bars. He lives near Lake Michigan with his daughters and usually has an orange cream soda nearby.