NFL Hall of Famer Drew Brees is now part of the ever-growing PointsBet team. Following his retirement from the NFL, Brees transitioned into a broadcasting career with NBC Sports. NBC Sports is an official sports betting partner of PointsBet.
“Today is a massive day for our company as we welcome Drew Brees into the PointsBet family,” said Johnny Aitken, PointsBet USA CEO. “Drew is renowned for his tireless work ethic and achieved great success in his career regardless of the obstacles in front of him, possessing the scrappy, well-prepared challenger, win-at-all-costs mentality that embodies PointsBet’s DNA. We look forward to collaborating for years to come and integrating Drew across our portfolio to complement PointsBet’s market-leading technology infrastructure and strategic approach to the competitive sports betting space.”
PointsBet’s partnership with Brees is exclusive, and it grants the former Saints QB an equity stake in the company, making him a “significant PointsBet shareholder,’ according to the announcement press release.
Brees will star in and help PointsBet develop original content. He’ll also host watch parties and have input on marketing and promotional concepts.
“I am excited to team up with PointsBet, a leader in the future of sports entertainment built off elite technology,” said Brees. “Sports betting is growing across the country and will positively impact sports engagement, and I am proud to be at the forefront alongside PointsBet and NBC Sports.”
Louisiana Sports Betting
Signing a Louisiana legend as a brand ambassador is certainly a smart move for PointsBet. Louisiana sports betting is on its way, and Drew Brees is a local icon. Though no sportsbooks have launched in the Bayou State, they could go live before 2022. Signing a deal with Drew Breese gives PointsBet an edge in the market, allowing the company to use a trusted face to market its product to Louisiana bettors.