BetRivers Secures Market Access In Louisiana Through Investment In Boom Entertainment

Rush Street Interactive has made a minority investment in Boom Entertainment, a gaming technology provider, that will facilitate access to Louisiana’s sports betting market, the sportsbook and casino operator announced Wednesday.

The deal puts RSI, which operates via the BetRivers and PlaySugarHouse brands, in position to be among the early movers when legal sports betting launches in Louisiana.

In addition to Louisiana, Boom has partnerships with casinos in Mississippi and New Mexico, through which RSI will receive market access for online casino and sports betting in those states. This expands by three state’s RSI’s already large footprint in the legal US gambling industry.

Louisiana sports betting laws call for up to 20 licensees, each of which will have the opportunity to offer two mobile betting platforms, or “skins” in industry parlance. The Louisiana Lottery Corporation will also have an opportunity at a skin, meaning there could eventually be 41 apps available to the sports bettors in the state.

Per a joint statement released by the merging companies, “In Louisiana, RSI expects to launch mobile sports betting operations during the upcoming football season following the legalization of sports betting in the state in June 2021.”

At what point during the football season remains to be seen. Before RSI – or any sports betting operator – opens for business in the Pelican State, the Louisiana Gaming Control Board must promulgate rules for the industry. Ronnie Johns, who resigned from his state Senate seat to accept Gov. John Bel Edwards’ appointment to head the regulatory body, said in late July he hopes to have rules in place by mid- to late-Fall.

More About Rush Street And Boom Entertainment

Chicago-based RSI is a prominent name on the US sports betting landscape. Its BetRivers and PlaySugarHouse brands are live in ten states where legal sports betting is up and running, either online, at retail, or both: Pennsylvania, Illinois, New Jersey, New York, Michigan, Indiana, Virginia, Colorado, Iowa, and West Virginia.

Sports fans, meanwhile, may be familiar with what Boom Entertainment calls its flagship product – the free-to-play NBC Sports Predictor game. In addition to NBC, the New York-based company, formerly called Boom Sports, has partnerships with MSG Network and Golf Channel.

About the Author

Marcus DiNitto

Marcus DiNitto is the editor of Maryland Sharp and Louisiana Sharp and a nationally recognized journalist specializing in sports betting and sports business. He has been managing editor at SportsBusiness Daily, USA Sports Gaming, Sporting News, and The Linemakers. Marcus earned his MBA from the University of North Carolina-Charlotte.